Are you an executive responsible for product line profitability, who is:

• struggling to achieve revenue targets for your products?

• facing tough choices about which products and programs to fund -- and which not to fund?

• trying to do more with less?

• disappointed in the impact of your investments in product development and marketing?

• wrestling with difficult pricing decisions?

KJ & Co. works with senior executives at innovative, high-technology companies that make significant investments in developing and marketing products.  Our clients have aggressive goals but limited resources.  See Clients.

Product Marketing Experience + Financial Acumen

Some product-market strategy firms do a good job of defining and sizing target markets, validating product concepts, analyzing the competitive environment, and recommending pricing and marketing strategies.  But they are often unable to overlay their recommendations with real, pragmatic, go-to-market experience and they neglect to assess the financial impact of your strategic options.

When you work with KJ & Co., you will gain the benefit of extensive experience bringing products to market and you will gain insight into the financial impact of your strategic options.  The KJ & Co. approach is based on three fundamentals: 

1. targeted, market-focused research and analysis,

2. sound judgment based on extensive experience bringing new products to market, and

3. financial impact assessment.

See About Us for more information.

Making Profitable Choices

KJ & Co. has saved clients millions of dollars and increased their revenue by making sure they invest only in products that address real market needs.  We do this by helping clients determine:

• which products customers will buy,

• how much they will pay for them, and

• which marketing strategies will be most effective.

For some examples, please see Success Stories.