Custom Market Research

► Obtain Market Input to Determine Whether and How to Invest Product Development and Marketing Resources

KJ & Co. designs and implements custom research tailored to client needs.  All Custom Market Research projects begin with a clear statement of specific research objectives and use a methodology appropriate to the objectives and the target market(s).  KJ & Co. typically designs the custom research, analyzes results, draws implications, and makes strategic and tactical recommendations based upon the findings.  We frequently use 3rd party vendors to field, code and tabulate quantitative surveys, to recruit highly specialized participants in qualitative research studies, to provide physical research facilities when needed, or to design complex research studies involving, for example, conjoint analysis or other advanced methods.  KJ & Co. has extensive experience with web-based research.  For technology companies, in particular, this method can be a fast, cost-effective solution in many situations.

Custom Market Research provides valuable external inputs to decisions about where and how to invest product development and marketing resources.  It's particularly valuable to clients who are struggling to identify the most desired product and service features, the right target market, the most important product benefits, the optimal pricing, or the most effective promotional messages and programs.

Typical project duration*:  3 - 8 weeks