For over 20 years, Karen “KJ” Janowski has been bringing new technology products to emerging and established markets in both the business and consumer arenas.  She has been a member of the executive management teams (in vice president roles) of Resumix, VideoStream, Quantum Corp., Plus Development, Electronic Arts and other Silicon Valley firms.  KJ has:

• Successfully launched over 30 products, generating over $500 million in revenue.

• Been a member of 4 pre-IPO startup management teams.

• Developed product-market strategies and business plans for both business-to-business (B2B) and business-to-consumer (B2C) market opportunities.

• Developed revenue models, marketing strategies and business plans for purposes of equity fundraising.

• Negotiated and signed partnership deals with a number of media and internet partners.

• Marketed products through multiple channels of distribution including:  online, retail, distributor, value-added reseller (VAR) and system integrators as well as through a direct sales force.

• Managed all aspects of marketing, including:  product management, user acquisition/retention, channel marketing, affiliate programs, marketing communications, public relations, sales support, market research, technical support and customer service.

• Led large organizations of marketing and technical professionals in businesses ranging from startup size to over $500 million in revenue.

KJ brings a broad, creative perspective to strategic issues combined with a strong foundation in the practicalities of running small companies and large enterprises. 

KJ earned a BS in Applied Economics and Finance from the Haas School of Business at the University of California Berkeley and an MBA in Marketing and Small Business Management from Stanford University.