When you work with KJ & Co., you will gain insight into the financial impact of your strategic options.  The KJ & Co. approach is based on three fundamentals: 

Targeted Research and Analysis

Our recommendations are grounded in customer- and market-focused research and information.  KJ & Co. takes a very targeted approach to gathering and analyzing relevant information.  We believe that research is valuable only to the extent that it supports the decision-making process.  So, we design and implement our research and data collection processes based on very specific objectives.  We focus on gathering actionable information -- not information that is merely interesting.  KJ & Co. employs both quantitative and qualitative research methodologies, fielding studies directly and working with 3^rd party vendors as needed.

Financial Impact Assessment

KJ & Co. works with companies for which growth and profitability are key measures of success.  Our clients have aggressive financial goals and limited resources.  Their strategic decisions must be based on supportable financial projections.  Virtually all our assignments – whether a market validation study, a pricing recommendation or product portfolio analysis – include financial models and projected product line P&L statements.

Sound Judgment Based on Extensive Experience

Our founder and president, Karen Janowski, has over 20 years experience bringing to market a wide range of new technology products (and in preventing the development and introduction of unmarketable product concepts).  As a former high-tech executive, she launched over 30 products to both business and consumer markets – generating a total of over $500 million in revenue.  Her experience in a broad range of industries contributes to her creative perspective and prevents “tunnel vision.”  Clients value the sound judgment, rapid problem diagnosis and practical recommendations they get from KJ & Co.