New Product Concept Generation, Business Models

► Generate, Identify and Evaluate New Product and Business Concepts

New product/service concepts and business opportunities will be generated using both internal and external inputs.  KJ & Co. will work with diverse members of your team, gather customer input through qualitative research methods and explore other available information sources (e.g., customer support information, input from channel and strategic partners, industry analysts, etc.).  New product concepts may include completely new applications of existing technology, line extensions, new target markets for current products and new sales channels.  Once a wide array of concepts is generated, we will establish clear criteria for evaluating and ranking these concepts, based on both organizational and market success factors.  Draft business models will be created for each concept that passes this initial screen.  The models will be used to assess potential profitability of each product concept and are a tool for exploring alternate financial scenarios.  Business models include preliminary volume forecasts, pricing, cost of goods sold, gross margin, and direct operating expenses.   

Clients seeking to expand the scope of their businesses will benefit most from this service.  Clients may opt to obtain KJ & Co. services for a select portion of the entire project scope -- e.g., assistance in concept evaluation and business model development phases of the New Product Concepts service.

Typical project duration*:  6 - 20 weeks