Product-Market Strategy Audit

Profit-Producing Strategies for High-Tech Companies

KJ & Co. Services:

► Diagnose Revenue Shortfalls ► Identify Effective Product-Marketing Strategies and Programs

The audit includes a comprehensive analysis of your existing product-market strategy, including a review of the target market definition, product positioning, stated product benefits vs. top-level market needs, product roadmap, pricing, analysis of actual vs. projected revenue, an evaluation of current and planned marketing programs, and an examination of possible bottlenecks in the sales cycle. In many client situations, this will include research with existing customers or prospects. Strategy modifications and refinements will be recommended.

A product-market strategy audit is especially helpful to companies that are struggling to determine the reasons for revenue shortfalls and working to identify which marketing programs are worth funding. The KJ & Co. "Top 10 Reasons Why New Products Miss Their Revenue Targets" is based upon our work in this area.

Typical project duration*: 4 - 12 weeks

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* Disclaimer: The duration and price of any particular project may vary and is highly dependent on the client situation, including such factors as the availability of market information, the existence of a viable research sample, and the availability and responsiveness of client management. KJ & Co. will create a fixed-bid, project proposal customized to your needs.