Problem

A B-to-B application provider needed help prioritizing its product development projects.  With limited resources, the company was not able to address all customer needs simultaneously.  And each member of the management team had a slightly different opinion about the importance of the proposed new features.  Which features should be included in the next release, which should be delayed and which should not be developed?

Solution – Custom Market Research

KJ & Co. set out to determine which features were of greatest interest to the customer base.  Were there certain customer segments that valued some features over others?  KJ & Co. defined and sized key customer segments and conducted research among a representative sample of the various segments.  We gained an understanding of each segment’s satisfaction with existing features and how they valued proposed features.  As a result, we were able to prioritize features of importance to each segment and help the company make the tradeoffs.

Result

The company was able to quickly prioritize its development projects and lay out a product roadmap that addressed the key requirements of its most important customer segments.

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