KJ & Co. occasionally publishes white papers on various aspects of product-market strategy.  To download a white paper, click on its link below.

"Cutting Costs While Protecting Your Future"

How Technology Companies Can Reduce Expenses, Focus Resources and Position Themselves for Sustained Future Growth

"Product Pricing in a Down Market"

When and How Technology Companies Should Consider Price Reductions; Other Options to Consider

"10 Most Common Market Research 'Gotchas'"

Common Pitfalls in Conducting Market Research for Technology Companies; How to Avoid these Pitfalls

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