Profit-Producing Strategies for High-Tech Companies

Top 10 Reasons Why New Products Miss Their Revenue Targets

1. Wrong target market.

2. Wrong positioning.

3. Target customer doesn't understand benefits.

4. Product doesn’t address important customer needs.

5. Product is seen as incomplete.

6. Product costs too much or total cost of ownership is out of line with perceived benefits.

7. Product is seen as incomplete, or it requires too many ancillary services or other pre-requisites.

8. Insufficient investment in sales and marketing.

9. Length of sales cycle is underestimated.

10. Market is smaller than originally projected or product is too far ahead of the market.

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